Issue #103

Holy Sh*t
That's Good.

MECCA "Master The Art Of Makeup" 1000

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Read time ~2 minutes

Hey Reader,

Your Saturday inbox just levelled up.

Sweet creative, jaw-dropping work, and frame-by-frame goodness hitting you this fine April 12th, and nothing but good vibes? We’ll take it.

Let’s roll 👇

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This issue's sponsor BLACKSMITH

Big brands don’t settle. Neither should you.
Blacksmith is boutique motion for serious brands, trusted by the world's biggest.

Tired of:
• Videos that don’t convert
• Inconsistent quality
• Endless revisions

Let’s stop guessing and make content that’s designed to sell.

MECCA "Master The Art Of Makeup"

Here’s why it so d*mn good:

Chris Ullens’ stop-motion film for MECCA…

Man, it’s such a good reminder of what happens when craft meets vision.

Every frame feels obsessed over—in the best possible way. There’s real personality in how things move, rhythm in the edit, and a little story in every product reveal. It makes you stop and appreciate it.

And as someone who runs a team who works in CG, I find it super inspiring.

The goal isn’t to mimic stop motion—it’s to bring that same love of movement, to not shy away from imperfections, but bring a f*ck ton of soul, into a different medium.

Different tools, same obsession with making it feel great.

​Watch it on Vimeo >​

Techniques?

All stop motion. Shot frame by frame with real products, real sets, and hand-timed choreography. The same magic can be crafted in CG, with more control, fewer constraints, and infinite possibilities.

Selected Frames​
These are the frames I loved the most.

What's Missing?​
This could have hit harder.

This is a tough one.

Because honestly this is work is crème de la crème. The whole film is super grabby. But, if I could nitpick on something.. it would be the opening shot.

I think there is something in how the eyes in the poster in the first frame comes "to life" that feels strange and fun in an interesting way.

I wish that happened in second 2, not 4 or 5.

Second 1: Eyes freeze frame
Second 2: Quick push-in: eyes look and lock on you in extreme close up.

I imagine an uncomfortable strange moment that steals the mind.

Next Saturday​
What's in store?

I have some incredible work in my swipe file for brand and product motion. Next week I will share a piece of pharma inspired brand film, that will knock your G*DD*M socks off.

I hope you're ready.
See you then.

Have a lovely Saturday.

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Holy Sh*t That's Good.
Curated by Christian Johansson
Saturday, 26 of April, 2025

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Boutique motion for serious brands.
Trusted by giants.