Issue #105

Holy Sh*t
That's Good.

Glory over Pain©

Read time ~2 minutes

Hey Reader,

Your Saturday just got an upgrade.

Fresh creative. Killer craft. Frame-by-frame goodness straight to your inbox this April 19th.

No fluff. Just vibes.

Let’s get into it 👇

In this issue:

Holy Sh*t, That's Good.
→ Glory over Pain©

Selected Frames
→ These are the shots we loved the most.

What's Missing?
→ This could have hit harder.

Next Saturday?
→ What's in store?

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Glory over Pain©

Here’s why it so d*mn good.

Creative side effects may include:
Raised eyebrows. Slowed scrolls. Sudden urges to up your motion game.

Innocean Berlin’s April Fools’ drop isn’t your average prank.

It’s a pharma-styled rebrand with Berlin attitude—clinical aesthetics meet gritty design culture, and somehow it works.

Instead of pushing pills, they’re pushing pixels.
A tongue-in-cheek cure for lifeless branding.

"One pill for every pain, their clients might have."

And under all the irony? Craft.
Serious, obsessive craft.

Intentional design vibes.
Clear painkiller messaging.
Human and smooth paced motion.
And the soul in it's imperfections.

Watch it on Vimeo >

Techniques?
Possible motion design tools of choice would be After Effects, Premiere and Cinema4D.

Selected Frames
These are the frames I loved the most

What's Missing?
This could have hit harder.

Everything in this piece is firing on all cylinders—from the sharp writing and sleek design to the editing and nuanced CG details, right down to the surface imperfections. There’s hardly anything to critique.. it’s that dialed in.

Told you this week would be stacked with standouts.

If there’s one thing I’d change?

I wish it weren’t just a spoof. It’s that good.

Next Saturday
What's in store?

Next week I have the opening sequence to an international festival celebrating creativity, digital culture, and design, held annually in Mexico City for you.

Vibrant colors, physical tech vibes and a lot of fun.