modular studio


The Blacksmith
Newsletter Issue #115

The Creative Studio Playbook So… What The H*ck IS a Modular Creative Studio?

~1 MIN READ

Hey Reader,

So… what the h*ll is a Modular Creative Studio?

“Modular Creative Studio? Sounds… cool. But what does that actually mean?”

A brand lead asked me this on a call yesterday.

Half curious, half suspicious.

Fair question.

We’re driving a flag into the ground with this.
It’s a new term. A new way to work.

So yeah, of course people don’t totally get it yet.
That’s sort of half the point.

“It means we shape around your needs, not the other way around”, I said.

“Okay. But like… how modular are we talking?”, he said.

“As modular as you need. Have a full campaign and just need animation?

Cool.

Got a script but no visuals?

We’ve got you.

Starting with a loose idea and panic in your eyes?

Even better.”

Still a pause.

So here’s the real talk:

→ We’re not a traditional agency.
→ We’re not a freelance patch job.
→ We’re the team that plugs in where you need firepower—and gets it out the door beautifully.

Why “modular” works better:

  1. Creative never starts in the same place. Sometimes there’s a script. Sometimes there’s just a vibe. We’re built to meet you wherever you are and move forward fast.
  2. Campaigns deserve more than just a hero video. We bake modularity into the output; adapting visuals, ratios, motion, and sound, for every platform from day one.
  3. Full-service, without the drama, from storyboard to final delivery. 2D, 3D, stylized, photoreal. It’s all in-house. But only what you need. No bloat.

We just gave the model a name.

It’s how we’ve worked with Meta, Disney, and NatureMade for years.

If “modular” sounds like what your team actually needs, hit reply.
I’ll share how it shows up in our work.

No pitch. No PDF. Just straight answers.

Newsletter written by Christian Johansson
Sunday, 06 of July, 2025


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The Modular Creative Studio


Los Angeles CA | Scandinavia
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