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Creative Studio Playbook

Monthly Creative Review No°2

Published 9 months ago • 1 min read

The Monthly
Creative Review

Top Creative this Month

From Beauty to Heartfelt Stories: The Best Animated Ads This Month.

In the ever-evolving world of advertising, animation continues to redefine how brands tell their stories. Our latest newsletter highlights some of the most captivating and innovative animated ads of recent time, showcasing the seamless blend of creativity and technology.
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Media.Work > Beauty Reel

'Media.Work > Beauty Reel' isn't just another campaign; it's a vibrant story brought to life through stunning design and film work. Each piece in this collection captures the very essence of beauty, showcasing the energy and excitement behind the scenes. From eye-catching fashion visuals to gorgeous jewelry displays, this campaign highlights the creative spirit and innovative approach of Media.Work.

Coca-Cola - Masterpiece

Coca-Cola’s "Masterpiece" ad blends animation with live action to bring famous artworks to life. Directed by Henry Scholfield and produced by Electric Theatre Collective, the ad features iconic pieces like Van Gogh’s "The Bedroom" and Vermeer’s "Girl with a Pearl Earring" interacting in a magical journey. This campaign showcases how traditional art can be dynamically integrated into modern advertising to create a captivating narrative.

Apple - Fuzzy Feelings

Apple’s holiday ad "Fuzzy Feelings" combines stop motion and live action to deliver a heartwarming message about kindness. Directed by Lucia Aniello with stop motion animation by Anna Mantzaris, the ad tells a story of a family coming together during the holiday season. This beautifully crafted piece highlights the emotional power of animation in creating a narrative that resonates deeply with audiences.

The Art and Impact of Animated Advertising

These ads showcase how animation can bring stories to life in ways that are visually stunning and emotionally engaging. Coca-Cola's "Masterpiece" demonstrates the seamless integration of art and technology, making classic artworks interact in a dynamic narrative. The Alzheimer’s Research UK ad uses animation to convey serious messages with emotional depth, making complex topics accessible and relatable. Apple’s "Fuzzy Feelings" uses the charm of stop motion to evoke a sense of warmth and community during the holiday season.

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By leveraging the strengths of animation, these ads not only capture attention but also create lasting impressions. They reflect the creative potential of animation in advertising, offering viewers a blend of entertainment, education, and emotional connection.

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