Hey Reader,
On a project for Nature Made, we built a hero animation for social.
By the time it shipped, that single asset had turned into:
→ 3 cutdowns
→ 2 vertical edits
→ 1 animated still pack
→ A handful of GIFs
→ Plus a motion toolkit the brand team could use in-house
Sound like overkill? Not if you want content that actually works everywhere.
Here’s how we turn one asset into ten — without crushing the team:
→ Design with reuse in mind
→ Build templates where it makes sense
→ Keep the core story consistent
1. Plan the pyramid
Every great content system starts with one hero. Nail that, and you can ladder everything else down from it with consistency and speed.
2. Think in motion systems
Repeats, transitions, layouts — we build modular parts that can remix across formats. Looks tailored, feels cohesive.
3. Don’t reanimate. Reframe.
Smart cropping, aspect ratios, and editorial thinking can stretch a single animation way further than most teams expect.
If your team’s struggling to feed every channel without drowning in deliverables…
Let’s talk content pyramids.
↳ Reply “pyramid” and I’ll show you how we map one out in 30 mins or less.