Saturday grab
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Yo! So it's Saturday and I ran out to grab a magazine at the store, here in Karlskrona (Sweden). No reason, just wanted something to flip through with my coffee, and I ended up standing there in front of the rack for what felt like 15 minutes. I'm just staring into the void. And Reader, it's kind of insane. Every single cover is saying the exact same junk. Big block text, three exclamation points, "10 ways to..." and "The truth about..." and "What nobody tells you about..." Every cover screaming, every cover promising the same dopamine hit, every cover a wall of information designed to grab you by your pretty eyeballs and never let them go. And the weird thing is, when everything is screaming, nothing is. It's just fricking flashes of lights. Bright and loud and it burns and it's.. fucking exhausting tbh. So anyhow, I'm standing there with my now sad coffee (all cold from trying to decipher this wall of information) and I genuinely cannot find a single cover that feels like it's talking to me deservingly. They're all so busy trying to win the shelf that they forgot what the shelf probably looks like to ME. And I kept thinking about how this is exactly what most products feel like when I go on Amazon. Everyone saying the same stuff. Everyone promising the world in three bullet points and stock photos of gadgets, while the consumer is sitting there, computer in their lap, confused AF trying to figure out which one of you is actually worth caring about. The brands that win the shelf aren't the loudest ones, honestly. They're the ones that say less. The ones that whisper when everyone else is shouting. Who knows the smartest thing you can do in a sea of jabber is be the only quiet thing in the frame. That's it. I bought nothing. Defeated by pink and purple typography, I walked out empty handed. I swear what I would have gone for in the moment: A white magazine cover with like only 3 words tastefully placed on it. Perhaps 4. Enjoy your weekend Reader and keep in touch, |