Holy Sh*t,
That's Good.
Every Saturday I shares brilliant, swipe-worthy content ideas with 1,700+ CCOs, creative directors and creative leads—the kind that makes you go..
Holy Sh*t,
That's Good.
"I open a lot of emails, but Christian’s is one of the few I actually look forward to. It’s like having a creative director in my inbox who actually gets it."
— Rachel M., Chief Creative Officer
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Who in The Holy H*ck Am I?
I’m Christian—founder of Blacksmith, creative director, and professional idea machine. I’ve spent 15+ years leading teams and helping top brands cook up campaigns that actually work.
Now I share swipe-worthy ideas every week to help other creative leads deliver the kind of work that makes people say, “Holy sh*t, that’s good.”
What You’ll Get in Holy Sh*t,
That’s Good.
Every Saturday, I send one quick, powerful email designed to sharpen your creative edge.
Here’s what’s inside:
- One swipe worthy campaign concept you can steal.
- My breakdown on why it works, so you can apply the thinking to your own briefs.
- Inspiration to help your team deliver legendary design work that turns heads (and wins awards).
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